
Behind the brand is the person doing the building. I’ve carved out this dedicated space to share the work, experiences, and perspective that shape how Synavio thinks and creates. This section goes beyond the polished storefront and dives into the experiments, ideas, and lived moments that influence my approach to strategy, design, and data. Consider it the human layer of the brand, the context that makes the compass point where it does.
I’m a data-driven digital marketer passionate about connecting insights to impact.
With a dual Master’s degrees in Information Systems and Entrepreneurship, I specialize in building end-to-end marketing systems — from ad strategy and tracking pipelines to AI-powered insights — that help teams make faster, smarter, and more informed decisions.
I bridge analytics, automation, and creativity to help organizations amplify impact through smarter marketing systems.
“The best way to predict the future is to create it.” — Peter Drucker
Core Values /
Approach
Tech + Touch Balance
I believe the best marketing combines intelligent automation with a human touch that builds trust.
Transparency
Clean data and clear reporting fuel better decisions.
Efficiency
Every system should save time, not add work.
Curiosity
I continuously explore emerging AI tools to simplify processes and enhance performance.
TOOLS & TECH STACK
Ad
Platforms
Google Ads
Meta Ads
LinkedIn Campaign Manager
Analytics & Tracking
GA4
Looker Studio
Tag Manager
Hotjar
MS Clarity
Data Visualization
Tableau
Excel
Automation
Zapier
Notion
Python
VBA
My Work
Each project below represents a different aspect of my work — campaign optimization, analytics, automation, and creative system design.

Landing Page Optimization
Project: Landing Page Redesign for CTR & Conversion Rate Recovery
Tools: Google Ads, GA4, Looker Studio, MS Clarity, Student Interviews

Campaign Optimization
Project: Landing Page Redesign for CTR & Conversion Rate Recovery
Tools: Google Ads, GA4, Looker Studio, MS Clarity, Student Interviews

Analytics & Automation
Project: Landing Page Redesign for CTR & Conversion Rate Recovery
Tools: Google Ads, GA4, Looker Studio, MS Clarity, Student Interviews